06 October 2013

The birth of cool

This Birth of Venus shirt was sold in I was Lord Kitchener's Valet, a Swinging London boutique where Jimi Hendrix and Eric Clapton bought their vintage military jackets in the 1960s. The designer of the Sgt Pepper's album cover was inspired by the display in its window. The painting on the left was produced by Tretchikoff (who else?)


  1. I have this shirt. It's printed in green ink on what was once white but has now aged into a beige color. my father bought it at the store in 68 or 67 I think. it hung in the back of his closet for years until I saw it and wanted it. Now it hangs in the back of mine. i haven't had occasion to wear it in a while.

    1. Thanks for your comment! I only saw one colour photo of this shirt, in a book on the '60s design.

      I think such shirts are extremely rare these days. If you consider how much Tretchikoff prints and merchandise go for at present, your item is probably worth a lot (for collectors). In addition, it's Lord Kitchener's Valet memorabilia.

      So don't wash it anymore:)

      Could you possibly take a photo of your shirt and email it to me? I'll make a special post about it.

      My email is gorelik at live dot ru.